User Intelligence for efficient founders
Data backed competitive demand research to grow the best version of your product.
We analyze tens of thousands of online discussions at scale to uncover recurring complaints, switching behavior, and repeated requests for better tools within a specific niche or product category.
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How It Works
We collect tens of thousands of online discussions from platforms like Twitter and Reddit, focusing on talk around your product, competitors, and the broader category.
We use AI to map the discussions spatially, so we can filter noise and identify repeating pain points, unmet demand, and opportunities for innovation.
We distill our findings into clear, actionable insights that you can use to inform your product strategy, roadmap, and go-to-market approach.
Our clients use the Friction Report to inform their product strategy, identify growth opportunities, and stay ahead of emerging trends. With our data-backed insights, you can make informed decisions that drive growth and outpace the competition.
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